Today, in the era of smart phones, apps, Skype, Facebook live, artificial intelligence, distruptors, discounters, limited service, we are losing and in some cases have lost the strength of discussion, brainstorming, collaboration and old school networking.
Clearly, we are at a crossroads. There is immense pressure to grasp the latest wave of technology and leave behind the art of conversation, sales skills, empathy, sympathy and mentor-ship. We seem to have strayed off course as the news about the end of full service companies is imminent. I wholeheartedly disagree.
Today was a prime example. An exceptional agent in our office, stepped up and shared her process for what I would call forensic pricing. Some would say why would anyone share their secrets? The answer, for the good of the collective. The strength of our company, its agents and for ourselves.
I continue to watch our industry cannibalize itself by feeding the Zillow machine in the hopes of circumventing the old school art of human contact, networking, farming and prospecting. And yet, in the end, people crave interaction with trusted advisors. No matter how much raw data is out there, it needs to be interpreted, wisdom applied and a plan of guidance for success needs to be created. That is where banding together comes into play. The power of many strengthen the goals of the individual.
Our corporate ownership in many of the major real estate companies seem to quick to neglect cultivation of their largest assets; agent and staff. Tired scripts, aligning with Zillow and lack of personal development programs are leaving the dinosaurs in the dust.
I am a believer in mentor leadership. Teaching and learning together where the leaders derive their mark of success based on the success of those they mentor.
Our new legion of professionals are in dire need of mentor leadership. Practical education. Forward approaches to classic sales principles. I know I will not stand by and fade into the sunset. The soldiers on the ground need to band together, save their industry and provide the legions of buyers and sellers what they are dying to have. Professional, trusted advice, guidance and wisdom.
Keep the apps. Keep the teams that only enrich the one. Band together in collaboration and thrive by the diversity of those that are all around you.